Monthly Archives: December 2017

Ecommerce Platforms That Guides Your Business To Reach High

Shopify is the first ever e-commerce platform that has come forward to this list. It is one of the solution to setup the store that makes the store as a popular ecommerce platform. Easy setup, Quick loading Speed and Safe Payment gateways are the major reasons why shopify is chosen as a ecommerce platform to launch online stores. Shopify also provides hundreds of design templates to customize the store and provides the best look that the marketer requires. Shopify also enables custom title tags, Meta Description and canonical tags to eliminate duplicate issues and it also generates XML sitemap for the online store. Shopify is the best platform that makes the online store Google Friendly. Shopify has a great customer support with knowledgeable representatives who can readily assist owners via chat, email or phone.

WooCommerce is a free WordPress plugin that provides all the advantages that we can get with wordpress for building website. WooCommerce is completely customizable and it also has a great shopping store with a secure payment gateway. WooCommerce provides several themes for designing your web portal. WooCommerce include no limitation to categories and also provides thousands of plugins and extensions that can be traced out easily through online. Developers who are not familiar with wordpress need to make a little effort to build their website with wordpress.

Yo!Kart is a new ecommerce platform for launching online stores. Yo!Kart is ecommerce platform smartly built with the idea of combining the advantages hosted and open-source ecommerce platforms. Yo!Kart is completely customizable with rich features and also provides multi-layer security. Yo!Kart is the best ecommerce platform built for startups. It allows you to launch your website with low cost and gives you the freedom to change to a fully customised design after completely establishing the online store. Yo!Kart has an additional advantage of updating its features automatically.

BigCommerce is ecommerce platform similar to shopify which has more in-built features. BigCommerce is the best ecommerce platform for new starters with unlimited bandwidth and storage. It also adds an advantage of adding as many products as you want.
BigCommerce has features like review, rating, gift cards and also provides basic marketing tools with in-built software. BigCommerce is the best platform for providing best security and has good page loading speed. It has good customer support team where they provide good guidance for the developers who use BigCommerce. BigCommerce provides additional features than shopify and other ecommerce platforms.

Magento is now an independent company and is continued as an enterprise level that took place in ecommerce. Magento is the better platform for large scale retailers and building high-end ecommerce websites. This platform provides high security with fully customised and has many features that other ecommerce platforms don’t provide. Magento also has important features like user-friendly, search engine optimisation and mobile friendliness. The enterprise plan comes with high security, good performance, best functionality and also provides features like customer segmentation for targeted offering, return or cancellation management and many other. Magento offers more payment gateways irrespective of other ecommerce platforms. Building an high level ecommerce website with Magento requires high level programming skills.

Unusual Ways To Make Sms Marketing Effective

Due to wide spread usage of cellular phone, Mobile Email Marketing has become an influencing factor for effective online marketing. Moreover, studies have shown that over 90% of the world’s population makes use of mobile phone, creating the perfect platform to carry out SMS Marketing Services. Besides being an amazing channel for staying in touch with interested customers, through SMS Messaging Service, an online marketer can as well expect higher return on investment (ROI). With 8.6 trillion text messages delivered annually all across the globe, marketing teams are no doubt finding SMS Marketing to be an extremely rewarding channel for running mobile campaigns but are we all sure about the techniques which makes it so successful? If not, here are few tips that can make our discussion clearer.

Effective SMS Marketing Practice

Offers through SMS

For businesses like trade store or outlets, SMS allows them to promote offers and discounts directly to consumers. This works quite well because it can persuade likeminded consumers or interested customers.

Stress on “Timing”

To make sure that the planned SMS campaign come out with flying colors, it is essential to emphasize on time. Normally, a text message sent during busy working hours might not bear as much fruit as much from a SMS delivered on Saturdays and Sundays, when customers will be relaxing the weekend. Likewise, when a consumer purchases a product, a message can be delivered to him/her regarding related products. Furthermore, SMS which are composed stating expiry date about the service or product can garner quick result.

Short and Simple:

Since now days people remain occupied maximum of the time, it is important that the text is short, crisp and contains the actual message. According to SMS Marketing Statistic, mobile email marketing can be successful if the main point of the promotion is covered within 160 characters.

Avoid Spamming

While crafting campaigns and promotional activities, it is vital to remember that sending SMS is a privilege for the online marketers but not a lawful right. So disturbing a customer with frequent messages or text with no point will spoil the brand’s reputation. Furthermore, no one appreciates spam, thus take care to stay away from it.

Segment your Audience

Many a times we get to hear, “these messages are of no use to me”. This happens when online marketing professionals fail to recognize and divide their audience. All people won’t have the same requirement, thus it needs to figured out which category of people will best serve your purpose.

Identify your Link

While sending SMS, many marketers offer link for details regarding the product, discount or service. One should note that the link should not be lengthy and occupy maximum of the characters by it. An update URL shortening tool can be utilized to create the most effective link.

From the points sited above it can be concluded that SMS Marketing can be one of the most popular and effective channel of communication for the current century if implemented well. To enhance the various stages of sales funnel and direct target of explicit audience, tactical execution of SMS marketing services can serve the need of the hour.

Why You Need Quality Content For Good Seo

People Will Understand What You Are Trying to Say, More Clearly

No matter if the goal of your content is to entertain the visitors of your website or make them call you, if the content is poorly written, you will not get the effect you are looking for. Every text you write, especially if you are writing blog posts
for your website, should have a message. Try to focus on one main thing in those articles that will help the visitors get a better idea of what you do, why they need your products or services, etc.

Lower Bounce Rate

When your content is written well and is nicely structured, the chances of people clicking on the page without reading the text will be lower. This will result in a lower bounce rate and eventually, it will improve your ranking in the search engines.

Earn People’s Trust

When the content of your site is good, the readers will trust you more. If the content is free of grammar mistakes or typos and you provide the visitors with valuable information about your
company and services, you will receive more calls from potential customers. Also, if people like the article you post in your blog, chances are that they will return to read the next one.

However, in case you don’t have the time or the creative writing skills necessary to create good content for your website, you should leave this job to professionals. You can always turn to an online advertising agency that can not only create quality content but a beautiful website too. When both these things are done right and your website is optimized by experts, you will soon be in the first places on the SERP for keywords relevant for your business.

However, you can undertake some additional actions to improve your search results positioning.

Blogging

The blog on your website is an essential marketing tool when you are a small business owner. This is the place where you can showcase your expertise and provide valuable information to your target audience. The more you provide good
blog content that helps your audience, the better online presence you will get.

Learn SEO’s Basics

Sometimes, even without the help of an advertising agency, you will be able to increase your online visibility. When you create good content and are using some basic on-page SEO techniques, your company’s website can rank better. Once you have written your content, you should write a description page and post titles. Choose a good anchor text that includes a keyword and make internal links, add descriptive alt tags to all images, and create unique page titles using a relevant keyword.

Get Customer Feedback

One of the best ways to get more online visibility is by encouraging your clients to leave a review on Google+, Yelp, Facebook, etc. A recent survey has shown that 90% of the targeted people made their decisions influenced by the reviews they had read online. So, if you want your business to grow and be more visible, you should ask your website’s visitors to share their opinion about your services on the Internet.

Be Active on Social Media

Every single business can only benefit from social media activity. This is why you need to take the time to decide which platforms are right for your business and become active on them by posting content regularly. This will make it easier for people who are looking for products or services like yours to find you.

Facebook And Google Took Over The Digital Advertising Industry

The latest figures shared by the Interactive Advertising Bureau show that the third quarter of 2016 was the biggest so far, with a total of $17.6 billion spent on digital ads. This is a 20% increase from the same period in the previous year because of the mobile and video growth.

It was estimated that digital marketing revenue in 2015 went up by 20% from the previous year to a record of $60 billion. Nearly 65% of the revenue went to Facebook and Google, with the search engine giant taking $30 billion and Facebook – $8 billion.

This duopoly control has an increasing impact on the tech advertising market so far. According to some recent analysis of the Financial Times, both the financing deals and the amount raised by ad-tech companies had gone down sharply in the last year.

The number of ad-tech companies who are raising money has dropped by 17% last year in comparison of the earlier one, and the total volume of funding fell with 33%, putting it back where it was in 2013.

In the past, online marketing was seen as an add-on or a supplement to the traditional advertising markets; however, this is no longer the case. According to the estimates of the eMarketer, spending on digital advertising in the USA will probably grow this year, to the point, where it’s more than the amount spent on TV advertising.

This is why, if you are a business owner who wants to achieve business growth and have an online presence, you will need a reliable partner to manage your online advertising campaigns. In today’s competitive market, having a good website and SEO specialists helping you is becoming more and more important, so you should not overlook the significance of hiring a good marketing agency.

As you know, one of the main reasons people use search engines like Google is to find solutions to their problems and answers to their questions. When people use search engines for answers and solutions, they click on about 70% of the links on the first page. So, if your website is ranking well, you will get the exposure your business needs in order to grow.

According to some sources, the leads generated by SEO are as high as 14.6% close rate. This is a lot better than the 1.7% close rate you can generate from print advertising and email marketing. Depending on the industry you are working in, the users have different behavior and they are most likely to click on different links, which has a big impact on the conversion.

As already mentioned, when you have a good online presence, your business will grow. SEO plays a big role in securing good online presence for your business and allows to increase its visibility up to 59%. And without online visibility, your targeted group of potential clients will never find you. When you have good SEO, you will have good online presence and your business will grow a lot faster.

Increase Response Rate With First Question In Email

Have you tried reading the first sentence of your survey and make you want to complete it? Do you want to find out more just by looking at your online survey? If your answer is yes, it’s good hook and good enough for drawing into the blog and complete it. All of these are relevant because this is how embedding questions into email works. Once someone gets a taste of the survey, they are about to take and more likely finish it. So, how does this technique really works?

Usually, when sending a survey in an email, there is always a survey title, a button, and a short introduction that will attract you to open the survey in a new page so you can start taking it. However, even the most attractive button is not an amazing hook. Through embedding a question, you give the respondents a taste of the survey by letting them respond to the first question in your survey right there from the email client. Answering questions immediately open a link to an online survey that provides the chance to complete this on their own.

However, since the questions embedded in emails get higher response rate compared to the rest of the questions in the survey, it is a great idea to utilize the question that is most vital to you. For instance, if you are sending survey for customer feedback, you might want to embed NPS question. You are free to embed either NPS questions or multiple choice questions into your emails. What’s more is that embedding questions in an email is just a simple process.

To use this technique, here are some of the tips you may take for consideration:

-While embedding questions into emails can boost the rate at which individuals start taking your survey and the rates they complete it, this will not affect the data’s accuracy.

-In case you’re worried, embedding questions from the survey into emails doesn’t shorten, shrink or alter your survey in different ways.

-Since the feature chooses automatically the 1st question on the 1st page, you cannot use randomization for blocking or page randomization on the survey’s first page if you like to embed questions into emails.

-Ensure that the questions you would like to embed is the first question on the survey’s first page.

There are many reasons why embedded questions in emails work and these include the following:

-When the respondents click on the embedded questions to start the survey, they feel much compelled to complete this because they have invested their time already through responding to the first question.

-Respondents will click on single questions in emails compared to a page of the questions or buttons leading to surveys. This may be because of the reason that a single question is less daunting compared to a long list of the questions.

Let Your Business Grow With Virtual Assistants

An entrepreneur’s essential and primary focus is on growing his/her business. When an entrepreneur is going through the business development phase, he/she has different and specific goals, objectives, and risks that they need to take care of. An entrepreneur may not have the financial ability to take bigger risks at this development stage and hence must be more strategic and steadfast in his or her business approach. An entrepreneur can incorporate virtual assistants into his/her business development strategy to achieve several advantages through this effective plan.

Virtual Assistants help to re-channel your budget
The most important reason why you need to hire a virtual assistant is to reduce the cost of your business. When you compare virtual assistant to having a full-time employee, you will notice the difference of how virtual assistants cost less because of the leeway of not paying additional benefits. Virtual assistant are sole proprietors too, hence they cover all the additional expenses like Internet bandwidth, power, and rent. Now, when you save all these additional expenses,then you can realign that money towards other aspects of your business that actually requires more attention for your business to grow.

Virtual Assistants help you in organizing your business
At times, proper organization of things becomes a tad difficult, and sometimes, the entrepreneurs might lack the organizational skills. You can hire a virtual assistant in such cases and let them assist you to find the best frameworks for your system that will help you organize your business. If you aren’t tech-savvy, then the virtual assistants will come to your rescue as they can set up a virtual workplace for you where your business needs, from project management and file-sharing, to timekeeping and communication will be efficiently organized and accomplished. A virtual assistant makes your job of assigning work, tracking performance, and collaboration easier, which will help you in getting more work done and reducing the risks of unnecessary blunders and oversights.

Virtual Assistants help you by taking up less essential tasks
Another good reason, to hire a virtual assistant is to liberate you from the less essential tasks such as phone call coverage, email filtering, calendar management, setting of appointments, social media management, payroll preparation, book-keeping, customer relationship management (CRM) updates. You do have the skills to do all these tasks, but what you might lack is time. And even if you do have time, you will want to focus your time and energy on other important business things that require your core competency and directly help in generating more revenue for your business.

Virtual Assistants help in capitalizing on specialization
Virtual assistants are no longer just restricted to virtual personal assistant ‘secretarial’ services. The virtual assistant industry has gone through a transformation and now virtual assistant companies provide more specialized and technical skills services. You can get specialized and skilled virtual assistant services for website design and development, software development, SEO, digital marketing, email marketing, blogging, data protection & security, market research, translation services, content management, administrative work, customer service, and more.